Latest posts by Tucker Worster (see all)
- What Digital Marketing Can Do for Your Audiology Practice - December 1, 2019
- Is It Time for A Website Redesign? - December 1, 2019
- SEO 101: All About the Title Tag - December 1, 2019
Marketing your audiology practice can be tough, especially when you consider that many people don’t even know what an audiologist is. Despite this, there are many ways that you can take advantage of the power of digital marketing to make your service more visible, accessible, and appealing to your target demographic. Better marketing means more revenue, which means more money in your pocket if you’ve optimized your sales funnel. Let’s take a look at five ways that digital marketing will benefit your audiology practice, and help you grow your business.
Attract New Patients
The most surefire way to make more money as a business is to attract new customers, and as an audiologist, there is no shortage of customer out there for you if you can find a way to get your message to them. Digital marketing takes advantage of the fact that most people are looking for medical assistance online these days, and that includes audiologists.
In fact, even if someone doesn’t know what an audiologist is and types something like “hearing doctor in Jacksonville” into Google, your practice can come up if you’ve taken the time to properly promote your business online. Just remember that geo-targeting is essential when you’re marketing to new patients online.
Target More Effectively
Speaking of geo-targeting, it is absolutely essential when marketing local services online because there’s no point in attracting potential patients that aren’t reasonably close enough to your practice to make the trip. The good news is that digital marketing and geo-targeting go hand in hand.
In addition to geo-targeting, digital marketing also gives you a greater amount of control over demographic factors such as age, location, gender, income, and more. Using this to your advantage, you can optimize your marketing budget, and ensure that you’re not wasting money getting your message in front of people who would have no interest in your service for whatever reason.
Use Real-Time Data to Refine Campaigns
When using digital marketing to promote your audiology practice you’ll have access to tons of real-time data, not just demographics, and geo-targeting data. Using this data to your advantage, you can further narrow down your perfect demographic, and get the most bang for your buck so to speak. This will lead to more efficient and effective campaigns that minimize expenditure, and maximize revenue, increasing your profits by a wide margin.
The key here is to make sure you’re collecting data that’s relevant to your marketing practices, and this is why real-time data collection is so valuable. By being able to see why your marketing efforts are succeeding and/or failing, you can upscale what’s working, and eliminate what isn’t. This allows you to continually optimize your campaigns on an ongoing basis, which is important because digital marketing strategies and tactics change gradually as time goes on.
Establish and Strengthen Your Brand
Strong branding is probably something you associate more with other types of business, like fast food places, breakfast cereals, and shoes, but it’s just as important for an audiology practice. Ask yourself what your brand is all about, and if you don’t have an answer, then you need to place a greater focus on your brand.
Digital marketing makes branding easy. This is because the online sphere gives you a variety of ways to interact with your potential customers, and in doing so, establish what your brand is all about. Maybe your practice could be known for offering helpful tips on Twitter, or maybe you could have a mailing list that shares news on the latest breakthroughs in audiology. In any case, strong branding means greater customer loyalty, and greater customer loyalty means more revenue.
Growing Your Business with Digital Marketing
Let’s be honest, there is probably someone in your demographic typing in a search online for something having to do with hearing problems right this very second. Are you in a position to capture their attention online, and convert them into a paying customer? If not, you need to get on the digital marketing bandwagon, and begin scooping up these people before your competition does. More digital marketing means more money, it’s that simple.