The Impact of Great Customer Service

In today’s fast paced digital world, where questions, praises and complaints can happen in real time, great customer service is essential to the success of your practice. From referrals to online reviews, demonstrating to your patients a high level of customer service will spread the word about your business. Here are a few ways that customer service can impact your business.

CUSTOMER RETENTION

Most clinics depend on building a client base and retaining a certain percentage of those patients every year. From a cost and time standpoint, it takes 5X the effort and financial investment to acquire a new customer than it does serving an existing customer. Existing customers are also more likely to buy than a new customer.

BRAND AWARENESS

Positive reviews and online comments can spread quickly, but negative comments can escalate quickly. Demonstrating excellent communication both in person and through online channels can help remedy any potential situations. This can also put your clinic at the front of mind when patients are looking for help with their hearing health.

WORD OF MOUTH ADVERTISING

There is no marketing strategy that can buy you word of mouth advertising. The only way to get it is to earn it with great service and a responsive team. Showing your existing clients great service will lead to increased new customers simply based on patient recommendations.

SERVICE MATTERS MORE THAN PRICE

Retail customer trends show that most people are willing to pay a bit more knowing that they will receive better service. Building your reputation as a clinic that offers comprehensive service and fantastic customer support will bring patients back to your office.

A business is not sustainable without its customers. The best and most cost-effective way to retain your patient base and increase new patient counts is simply doing a great job of making them feel welcome and well cared for. At AudStandard, we offer a full of  professional development training options that can bring your customer service to a new level. Contact us to learn more about our professional development programs.