Latest posts by Tucker Worster (see all)
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- SEO 101: All About the Title Tag - December 1, 2019
A title tag is the HTML description of your webpage used by the Google search engine to inform the reader about the content of your webpage. The title tag is added to the HTML in your webpage header. It is also one of the most important on-page ranking factors used in the Google search engine. The Google search engine algorithms will analyze your title tag and use it to weigh the position of your webpage in the search query results.
The Importance of the Title Tag
The content of the webpage title tags entices the reader to choose which webpage to select and view. Most readers will decide to click on a webpage based solely on the description listed in the title tag.
Your webpage title tag is the first advertisement of your webpage displayed to your customers by the search query. You need to emphasize the most valuable information your webpage provides to the reader in your title tag.
You want to make sure readers find what they expect to find on your webpage based on the title tag description. Doing this will lower the bounce rate of your webpage. This means the reader may spend a longer amount of time on your webpage. Having a title tag description match the content of your webpage also creates a Google matric that tells Google your page contains valuable information and it should be kept in the high rankings. Most of all, having a good description of your page’s content in your title tag ensures your visitors an enjoyable experience viewing your webpage and prompts them to return in the future.
How to Write a Title Tag
Your website contains unique information on every page. It provides information to your customers regarding what products and services you provide. When writing your title tag, keep in mind the most valuable information on your webpage.
In each webpage title tag make sure to use keywords and specific terms to describe what is on that specific webpage. By doing this Google will display your webpage with the search results that use your chosen keywords and terms. For instance, if your page is about plants, make sure to include the word “plants” in your title tag. This will help Google rank your webpage in any search query for plants.
Every page on your website is different. An accurate description of each webpage’s content is very useful to customers using search engines. Therefore, be sure to write a unique title tag for each page. This will ensure anyone viewing the Google search results will be informed of what each webpage on your site contains. If the title tag accurately depicts what is on the specific pages, the customer will have an easier time finding exactly what they are looking for.
Keep in mind the keywords you want readers to find when they are searching for your webpage. You always want the title tag description to be clear and contain what is actually on your webpage. The words you choose should be distinct, concise and informative about the content of your page. Keep in mind what is on your webpage and what the customer is looking for.
Most important, when writing your title tag pay close attention to the length of the title you choose. Google will only display 50 to 60 characters of the tag in the search results. You should use 50 characters or less to ensure the complete content of your title tag is displayed in the search results. You may also want to include your brand name in every title tag for brand recognition.
In conclusion, the title tag is used to rank your webpage in the Google search query. The wording of your webpage title tag is very important. You want your webpage to rank high on the Google search so it will appear on the first page of the search results. This will make it easier for your clients to find your webpage. Your title tag needs to be an accurate description of what the client will find on each webpage. Each webpage should have a unique title tag. The description of the most important aspect of your webpage should be reflected in your title tag. When the title tag description matches the content of the webpage, the higher your Google matric will be and the more likely your customer will enjoy the visit to your website and return in the future.