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There are so many acronyms for digital marketing that things can become confusing. Few acronyms, however, create more confusion than NAP.
NAP is the acronym which represents’ name, address, phone’ NAP Consistency means that the name, address and telephone number of your company are uniformly displayed on the internet. If you take the NAP one step further, the address of your website should be also listed the same everywhere on the web.
Whether you have several locations or just one office, the consistency of your NAP information on the Internet can either enable your company to expand, or serve as an obstacle to getting new hearing aid patients.
Why is NAP consistency important for SEO
One of Google’s main responsibilities is concentrating on the user experience. Google and other search engines use certain kinds of rating signals to decide on the most appropriate results for their users ‘ queries.
Several kinds of variables classify websites at the top and consign others to the second page. Citations for local companies are one of Google and Bing’s most significant indicators that your company is genuine and the details about your company are accurate.
Local business citations with contradictions when cross-referenced are downgraded by search engine algorithms. In contrast, businesses with consistent website names, addresses and telephone numbers are upgraded as this tells the search engine that your company cares enough to provide the right information on all areas of the web. This in turn makes your business appear more authentic.
Common mistakes that lead to an inconsistent NAP
For many hearing aid practices, NAP consistency across local quotes is a key SEO factor. This seems to be a simple task, but it is surprisingly easy to get wrong. Here are some of the ways in which you could slip up:
Incorrect Information on listings: It can happen from altering your phone number or email without changing the information accordingly on all business directories, or by inheriting an outdated phone number from someone else. If local information is incorrect, mixed signals will be given to search engines. This online confusion may make search engines less likely to rank your local business than others, as they are unsure of your data’s accuracy and wouldn’t want to serve their users incorrect information.
Multiple listings: If you have several listings for your hearing practice on the same directory, this is another mistake to be rectified. These duplicates or’ dupes ‘ are seen as misleading by search engines. Again, they wouldn’t know which listing to trust. Users will be puzzled, too, because they do not know which list to leave reviews and might even physically visit the location of your previous office, only to find out you have moved on. Multiple lists with incorrect information might also be duplicated on other web platforms–making the problem even bigger.
Unclaimed listings: Some people aren’t even aware that they have a listing on local directories. As they are unclaimed, the hearing practice isn’t taking full advantage of that citation, and they are leaving it to other users to provide correct business information.
How to ensure consistency in your NAP?
If you haven’t done so already, be sure to claim your business on all business directories. This ensures you are in charge of the information provided by that listing, and helps you ensure consistency across all directories.
Once this is done, check that your NAP is correct – both on your website as well as on other sites throughout the web. Local SEO experts believe that Google and the other search engines cross-reference your NAP information across a variety of websites as a validation that you are a legitimate business. The more local citations you can build up with consistent NAP information, the better.
It can be tedious and time consuming to fix the NAP of your hearing practice, but it is a key element in determining how your website will rank. Luckily, we are on hand to help out. Contact us today to discuss how we can improve the consistency of your business’s information across the internet.