Boost Your Rankings by Optimizing Your Website Images

Boost Your Rankings by Optimizing Your Website Images

Tucker Worster SEO

Tucker Worster

There are so many different aspects to SEO that you’ll never run out of things you can do to improve your website’s ranking that others aren’t doing. This is definitely the case with your website’s images. Here, we list six of the most important ways you can optimize your images to ensure your website stands a better chance in the search rankings.

1. Use relevant, unique images

Like any text content on your page, your images need to be relevant and unique. A picture that has no relation to the blog article or static page on your website will confuse your website visitors. You will also simply make your website appear amateurish if your images are blurred or cropped strangely. Try not to use pictures from other websites without permission. A unique, relevant image will make a big difference in ensuring your website visitors stick around.

2. Aim for high-resolution images

Make sure each picture you use is relevant to the text on the page and is at a sufficiently high enough resolution and looks great on your website. A tablet or mobile screen may be altered by websites with pictures which are poor in resolution or wrongly formatted, which impacts on a customer’s user experience, and their impression of your hearing practice.

3. Compress your image files

You should make sure to compress your images so that they are in the smallest file size possible while still looking good. By compressing your images like this, you help mobile users access your website quickly even when they are reliant on mobile internet speeds. This can make the crucial difference if someone is looking for a a spur-of-the-moment hearing test when out and about.

Pages that take a long time to load due to bloated image sizes will make it more likely that your website visitors will give up and head on over to your competitor’s website, which I’m sure you’ll agree is not the ideal scenario!

4. …but don’t compress them too much

Often, the file size of your images is much bigger than the size it needs to be. By resizing your picture data before uploading it to your webpage, you can make your website quicker while still having your images at a sufficiently high resolution.

5. Add a relevant caption

Captions make it easier for readers to make sense of your content. A recent study showed that captions are read 300% more than the actual text in the article. Make sure you don’t leave these captions blank!

Why are captions so important? Captions can also be crawled by search engines. If someone types something in a search engine with the text from your caption, there’s a chance your page will be listed in the search results.

Again, it’s important to stay relevant. If you have captions that don’t really make sense in the context of the article, that only increases your bounce rate and gives search engine algorithms the impression that your content isn’t a good fit for higher up the results pages.

6. Don’t forget to add an ‘alt text’

The ‘alt text’ is displayed when website visitors are unable to access you image for whatever reason. Its purpose is to describe the content of the image which is being displayed. Alt texts are often used by those with accessibility issues more easily consume your content. For example, a text-to-speech reader will be able to read the alt text and describe the content of the image for those who are blind.

These descriptions also add to the validity of your content and help web crawlers to better recognize the content of your pictures to increase your profile with search engines. Just like captions, alt text offers the chance to enhance the user experience and search optimization of your content.


Ranking on the first page of search engine results pages can be tough, but worth the effort. You have to do all in your power to assist your website rank, and optimizing your images adds another feather to your cap which helps you to stay ahead of the competition. But what if you don’t have the time to do it yourself? We offer image optimization as part of our SEO package. Contact us today to find out more.