How to Respond to Negative Reviews

How to Respond to Negative Reviews

Tucker Worster Marketing, Online Reviews, Tips & Tricks

Customers have many more avenues than ever before to express their opinions about your hearing practice. And they certainly use them. This can be fantastic when they want to write a good review, but when they feel they have not been treated well, customers don’t ease up and these bad reviews can bite. You absolutely need to respond to every negative …

3 Reasons You Should Claim Your Google My Business Listing

3 Reasons You Should Claim Your Google My Business Listing

Tucker Worster Google, Local, Research, SEO, Tips & Tricks

Every hearing practice needs a local SEO strategy, and a crucial first step in that strategy is claiming and verifying your Google My Business (GMB) listing. Google My Business (GMB) is a tool created by Google to enable business owners to build a profile that shows their most important business information online so that it can easily show in a search result in …

Does Your Audiology Website Need an SSL Certificate?

Does Your Audiology Website Need an SSL Certificate?

Tucker Worster Audiology, Research, SEO, Tips & Tricks, Websites

The eagle-eyed among us may have noticed that some website URLs begin with “http://” while others start with “https://”. You might have found that when you visit websites that need you to fill in credit card information, for example when you pay online bills. But from where does this additional “s” come and what does it indicate? Simply put, the …

What Digital Marketing Can Do for Your Audiology Practice

What Digital Marketing Can Do for Your Audiology Practice

Tucker Worster Uncategorized

Marketing your audiology practice can be tough, especially when you consider that many people don’t even know what an audiologist is. Despite this, there are many ways that you can take advantage of the power of digital marketing to make your service more visible, accessible, and appealing to your target demographic. Better marketing means more revenue, which means more money …

Is It Time for A Website Redesign?

Is It Time for A Website Redesign?

Tucker Worster Websites

At one point or another, you might have dedicated a lot of time, money and effort into creating and building your website. You might not have even thought about redesigning your website, but if it’s been a while since you have really put some time into your site, it might be time to do so. These are a few questions …

SEO 101: All About the Title Tag

SEO 101: All About the Title Tag

Tucker Worster SEO

A title tag is the HTML description of your webpage used by the Google search engine to inform the reader about the content of your webpage. The title tag is added to the HTML in your webpage header. It is also one of the most important on-page ranking factors used in the Google search engine. The Google search engine algorithms …

Use Responsive Search Ads to Maximize Your Advertising

Use Responsive Search Ads to Maximize Your Advertising

Tucker Worster PPC

Google Responsive Ads are the “top of the line” advertisement options available from Google and the ads you want to use for your audiology clinic. Through our experience and from the statistics offered by Google these ads can improve your campaign performance by customizing your display headlines, allowing you to use branding taglines that draw a visitor’s attention. What are …

5 Reasons to Update Your Website

5 Reasons to Update Your Website

Tucker Worster Web Design, Websites

If it’s been a while since you’ve updated your website, you may want to have another look at. Even basic websites for businesses like audiology clinics need to keep their website up to date. In fact, an updated website has a lot higher potential of attracting new clients. For example, when it comes to attracting new clients, first impressions are …

What is Link Building and How Does It Help Your Practice?

What is Link Building and How Does It Help Your Practice?

Tucker Worster SEO

Link building is all about convincing other websites to provide links on their pages that link to your hearing practice website. This is one of the main of tactics for increasing your search presence. It works because these links from other websites tell Google that your website is a quality resource. Websites with more high-quality links are usually ranked higher. However, there is a fair and unfair …