Use Responsive Search Ads to Maximize Your Advertising

Use Responsive Search Ads to Maximize Your Advertising

Tucker Worster PPC

Google Responsive Ads are the “top of the line” advertisement options available from Google and the ads you want to use for your audiology clinic. Through our experience and from the statistics offered by Google these ads can improve your campaign performance by customizing your display headlines, allowing you to use branding taglines that draw a visitor’s attention. What are …

5 Reasons to Update Your Website

5 Reasons to Update Your Website

Tucker Worster Web Design, Websites

If it’s been a while since you’ve updated your website, you may want to have another look at. Even basic websites for businesses like audiology clinics need to keep their website up to date. In fact, an updated website has a lot higher potential of attracting new clients. For example, when it comes to attracting new clients, first impressions are …

What is Link Building and How Does It Help Your Practice?

What is Link Building and How Does It Help Your Practice?

Tucker Worster SEO

Link building is all about convincing other websites to provide links on their pages that link to your hearing practice website. This is one of the main of tactics for increasing your search presence. It works because these links from other websites tell Google that your website is a quality resource. Websites with more high-quality links are usually ranked higher. However, there is a fair and unfair …

Don't Press Snooze on NAP Consistency

Don’t Press Snooze on NAP Consistency

Tucker Worster SEO

There are so many acronyms for digital marketing that things can become confusing. Few acronyms, however, create more confusion than NAP. NAP is the acronym which represents’ name, address, phone’ NAP Consistency means that the name, address and telephone number of your company are uniformly displayed on the internet. If you take the NAP one step further, the address of your website …

How Healthy is Your Website?

How Healthy is Your Website?

Tucker Worster Websites

Your website is a precious resource for marketing purposes. It is the first point of interaction with your brand for many clients. Today’s business world requires you to have a presence on search and social media, for sure. However, a good website continues to be essential to your overall marketing strategy. Owning and running your own practice is time consuming and difficult. However, considering …

The Advantages of Unbundled Hearing Aids

The Advantages of Unbundled Hearing Aids

Tucker Worster Hearing Clinic, Unbundling

According to the National Institute of Deafness and Other Communication Disorders (NIDCD), only 16% of those who need hearing aids are actually using them. While the reasons for that low intake are complex, one of the standout reasons commonly cited by those with untreated hearing loss is the prohibitive cost of hearing aids in general. Could unbundling the costs of hearing …

Picking the Right SEO Keywords for Your Practice

Picking the Right SEO Keywords for Your Practice

Tucker Worster SEO

People who work in SEO often talk about keywords and how important they are. They are certainly an important part of any SEO strategy. What are keywords exactly, and how can they help your hearing clinic reach more customers? What are Keywords? Put simply, keywords are the words that your customers would type into a search engine to find your …

How to Rank Higher in the Local Search Results

How to Rank Higher in the Local Search Results

Tucker Worster Marketing, Online Reviews, SEO

For a local hearing practice such as yours, we cannot overstate the importance of a strong local search engine optimization presence. A recent study found that 50% of consumers who search for a local business on their smartphone will visit the place on the same day. If your competitor’s business is above yours in the local search results, you could be …

Boost Your Rankings by Optimizing Your Website Images

Boost Your Rankings by Optimizing Your Website Images

Tucker Worster SEO

There are so many different aspects to SEO that you’ll never run out of things you can do to improve your website’s ranking that others aren’t doing. This is definitely the case with your website’s images. Here, we list six of the most important ways you can optimize your images to ensure your website stands a better chance in the …

Retargeting: What is it and how can it help your clinic?

Retargeting: What is it and how can it help your clinic?

Tucker Worster Marketing, Pay Per Click

Those who work in marketing all say that a potential customer needs to be exposed to an ad a number of times before eventually buying what it is selling. The exact number is not agreed upon, but the minimum amount is three times. Whatever the number, it is usually far more than business owners realize. It is therefore important for …