Picking the Right SEO Keywords for Your Practice

Picking the Right SEO Keywords for Your Practice

Tucker Worster SEO

People who work in SEO often talk about keywords and how important they are. They are certainly an important part of any SEO strategy. What are keywords exactly, and how can they help your hearing clinic reach more customers? What are Keywords? Put simply, keywords are the words that your customers would type into a search engine to find your …

How to Rank Higher in the Local Search Results

How to Rank Higher in the Local Search Results

Tucker Worster Marketing, Online Reviews, SEO

For a local hearing practice such as yours, we cannot overstate the importance of a strong local search engine optimization presence. A recent study found that 50% of consumers who search for a local business on their smartphone will visit the place on the same day. If your competitor’s business is above yours in the local search results, you could be …

Boost Your Rankings by Optimizing Your Website Images

Boost Your Rankings by Optimizing Your Website Images

Tucker Worster SEO

There are so many different aspects to SEO that you’ll never run out of things you can do to improve your website’s ranking that others aren’t doing. This is definitely the case with your website’s images. Here, we list six of the most important ways you can optimize your images to ensure your website stands a better chance in the …

Retargeting: What is it and how can it help your clinic?

Retargeting: What is it and how can it help your clinic?

Tucker Worster Marketing, Pay Per Click

Those who work in marketing all say that a potential customer needs to be exposed to an ad a number of times before eventually buying what it is selling. The exact number is not agreed upon, but the minimum amount is three times. Whatever the number, it is usually far more than business owners realize. It is therefore important for …

[AuDStandard] Blog #3: How to Get Good Online Reviews for Your Practice

How to Get Good Online Reviews for Your Practice

Tucker Worster Online Reviews

It can be very difficult for hearing aid practices to get reviews. We all know that a hearing aid patient may have to wait months before feeling the benefits of their hearing aid, which reduces the likelihood of them writing a positive review immediately after the sale. The solution is to ask for satisfied customers for reviews. It isn’t as …

Why You Should Be Using Facebook For Your Hearing Aid Practice

Why You Should Be Using Facebook For Your Hearing Aid Practice

Tucker Worster Marketing

Even though Facebook started as a way for those in college to connect with their peers, it’s now an important way for businesses to find new customers. It’s not hard to see why: the social media company boasts a user base of 1.49 billion members worldwide, a figure bigger than the current population of China. Your new hearing aid customers are …

How Pay Per Click (PPC) Marketing Can Help Your Hearing Clinic

How Pay Per Click (PPC) Marketing Can Help Your Hearing Clinic

Tucker Worster Marketing, Pay Per Click, PPC

Search Engine Optimization (SEO) isn’t the only digital marketing strategy that your hearing clinic should consider. In fact, hearing clinics like yours have also found much success through Pay Per Click (PPC) Marketing. Like SEO, it is another way to market on search engines, using targeted ads. The difference is that with PPC you pay for the privilege of ranking …

The Role of Online Reviews

The Role of Online Reviews

Tucker Worster Online Reviews, Research, Resource

How do you get your hearing practice noticed in your local area? These days, it’s not as much about TV or newspaper ads, but more about the opinions of people around you. Consumers are relying more on online reviews to assess local businesses than ever before. Reviews are so important that there are companies out there you can pay to …

Hearing Clinic Webpage SEO Basics

Hearing Clinic Webpage SEO Basics

Tucker Worster Hearing Clinic, Research, SEO, Tips & Tricks, Websites

On-page SEO refers to the actual content of the website and how it can be built to give your hearing practice the best chance of ranking higher on search engines. There are three things to consider with on-page SEO, and that is choosing good keywords, optimizing your title page/meta description, and structuring your content. Let’s see how your hearing practice …

Do's and Don'ts of SEO

Do’s and Don’ts of SEO

Tucker Worster SEO, Tips & Tricks

Why should you care about SEO? It helps your practice to rank higher in search engines, which makes it more likely that potential customers will come to your website early in their search when they are thinking about their hearing loss. In turn, this means they are more likely to contact you regarding your services. A solid SEO strategy also …