Latest posts by Tucker Worster (see all)
- What Digital Marketing Can Do for Your Audiology Practice - December 1, 2019
- Is It Time for A Website Redesign? - December 1, 2019
- SEO 101: All About the Title Tag - December 1, 2019
If it’s been a while since you’ve updated your website, you may want to have another look at. Even basic websites for businesses like audiology clinics need to keep their website up to date. In fact, an updated website has a lot higher potential of attracting new clients.
For example, when it comes to attracting new clients, first impressions are very important. However, in today’s marketing scheme, first influences are generally established through your website. Actually, potentials clients will actually check out your website before visiting your clinic or business. In addition, their first impression is what determines whether or not they will make an appointment at your clinic. Therefore, it is imperative that you keep your website up to date in order to secure new clientele.
Here is a list of the top 5 reasons to update your website:
When it comes to generating traffic to your website, search engine optimization (SEO) is vital. In fact, it is near impossible for your website to be seen in any search engine without the use of SEO. Likewise, a website that is optimized with target keywords is more apt to attract new clients.
In addition, SEO guidelines are continually changing. Therefore, it is highly important to keep updated with new variations such as Googles algorithms and other changes. In actual fact, the longer you postpone updates, the more behind you become. Also keep in mind that search engines love new and fresh content. Essentially, every time you add new content, search engines like Bing will crawl and index your pages. In result, your site is ranked and also receives more traffic and potential new clients.
A Mobile Friendly Website
As of late, mobile Internet usage has exceeded desktop use. In actuality, everyday more people are choosing to browse the Internet on their mobile devises rather than a personal computer (PC). As a matter of fact, tablets and smartphones are today’s common standard for devices.
With mobile Internet on the rise, it is imperative that you optimize your website for your client’s needs. In truth, if your site is not up-to-date, potential clients will quickly search elsewhere. Being mobile friendly also offers other benefits:
- More customers are reached
- Your reputation greatly increases
- Revenue is increased when website is optimized
- Your business will become recognized as more advanced and modern
Website Load Time
As you continue to expand your website it is necessary to add more features such as billing or maybe a shopping cart. In the process, the extra features can drastically slow down your websites load time. Unfortunately, slow load times will discourage viewers and they will quickly look elsewhere. In fact, many specialists say that you have less than a minute to grab a potential client’s attention. A quick way to see how fast or slow your sites load time is with free tools like Google Pagespeed Insights and Pingdom.
Moreover, if your website loads faster than your competitors then Google will place you higher in search results. Factors that affect load time include:
- Image sizes
- Page caching
- Your web hosting account
- Optimization of file system
Remember, you can easily update your site to improve functionality if your site is slow. As well, you can consult with your web developer or designer about options that can help speed up your website.
One of the most important factors of updating your website is to improve security. Quite frankly, if your website gets hacked, it will create problems with your business and your clients. In fact, oftentimes a client’s information is stolen when a site is hacked. In order to ensure that your website is secure, you need to first research any platform you wish to use. Make sure that the platform is safe and is not vulnerable. Preventable measures include updating on a regular basis and provide various security features. As well, make sure that your hosting provider has innovative and supportive security.
A Visually Appealing Website
The appearance of your website is an instant image of your company. How it is designed is a direct reflection on your business. Therefore, it is important to keep your website up-to-date with the latest trends. Additionally, the design of your website should be pleasing to the eyes. It should also be easy to navigate on numerous devices. Actually, your website should adjust dynamically for all devices.
We pride ourselves on building fast and mobile friendly websites with a modern design. Contact us today for a chat on building a healthier website for your hearing clinic.